Jo

Client Name

Jo - The Story of Handloom Jamdani

Client Industry

Clothing

Client Description

"Jo" is an initiative dedicated to preserving the rich heritage of Jamdani from Dhaka, not as merely a clothing article but as a part of Dhaka's profound cultural and artistic legacy. The growing popularity of machine-made counterfeit Jamdani has posed a threat to the market for authentic Dhakai Jamdani and put countless weavers at risk. This brand tackles the counterfeit issue by highlighting the true beauty and heritage of Handloom Jamdani.

Client Location

Dhaka, Bangladesh

Service Type

Project

Project Date

2020

Deliverables

Rebrand, Identity, Style Guideline